O TRUQUE INTELIGENTE DE CPM (CUSTO POR MIL) QUE NINGUéM é DISCUTINDO

[3] RTB is promoted as being more effective than static auctions for both advertisers and publishers in terms of advertising inventory sold, though the results vary by execution and local conditions. RTB replaced the traditional model.Here’s how they differ. In traditional RTB, the program evaluates bid requests from advertisers sequentially —